Zilliant Closes 2024 with Record Growth

100%+ Q4 bookings growth caps a year of strategic expansion and product innovation

Zilliant Closes 2024 with Record Growth

Media Contact
Treble
Jim Cameron
zilliant@treblepr.com

Zilliant, the leader in pricing lifecycle management, today announced it ended 2024 with a record 100%+ bookings growth in the fourth quarter. The company’s total new business for the fiscal year grew significantly for the second consecutive year.

The company strengthened its market position through strategic leadership appointments, the formation of new Customer Advisory Boards in North America and Europe, and significant product enhancements focused on combining Zilliant's leading pricing products with its new Configure-Price-Quote (CPQ) capabilities.

“The business momentum we gained in 2024 underscores the importance of pricing during times of economic volatility,” said Zilliant CEO Pascal Yammine. “As we begin 2025, Zilliant is honored to continue working with some of the largest brands in the world as they transform their pricing lifecycle and put pricing at the heart of their business.”

“At NIBE, we are very proud of the collaboration with Zilliant to streamline price management and scale data-driven pricing strategies across the organization,” said Nicklas Pihl, NIBE Pricing Manager. “We look forward to our continued partnership and Zilliant's dedication to customer value and innovation.”

Strategic Leadership Expansion

In 2024, Zilliant expanded its leadership team with several key appointments:

• Adi Kavaler joined as Chief Technology Officer and Claude Sammoury as Senior Vice President of Partnerships and Alliances
• Russ Halvorson, Bob Pedersen and Matt Hobbs joined to lead global sales engineering, North America sales and strategic accounts, respectively
• Bernard Kang was appointed Vice President of Pricing Advisory and Dr. Stephan Liozu as Chief Value Officer
• Lauren van Heerden joined as Senior Vice President of Customer Experience

Product Innovation and Industry Recognition

The company delivered significant product enhancements throughout 2024, including:

• Introduced AI-driven pricing guidance in CPQ, enabling sales teams to instantly verify pricing decisions through visual indicators and streamline quote approvals
• Integrated AI revenue opportunity identification capabilities into CPQ, providing smart sales actions and product recommendations to help sales teams increase deal size, cross-sell and up-sell
• Announced Agreements Management, enabling sellers to close deals faster with automated customer-specific pricing
• Enhanced CPQ Configurator with streamlined workflows, including attribute grouping, status visibility, customizable validation and improved product catalog management for a more intuitive sales experience
• Released next-generation SAP Sales Cloud integration with enhanced quote synchronization and custom field capabilities, simplifying implementation and data management

Over the past 12 months, Zilliant earned several notable industry recognitions:

• Recognition as a Niche Player in the 2025 Gartner® Magic Quadrant™ for Configure, Price and Quote Applications, just one year after launching its CPQ solution.
• Named a Leader in the QKS Group SPARK Matrix for B2B Price Optimization & Management
• Selected as a finalist for SiliconANGLE's CUBEd Awards in the Top AI-Enabled Product category for Zilliant CPQ with AI Innovations
• Recognized in the Austin Inno Fire Awards and won Bronze in the Enterprise Category at the Merit Technology Awards.

The company also released its first Consumer Price Index Survey, gathering insights from over 2,000 U.S. consumers about pricing practices and transparency.

Expanding Customer and Partner Engagement

In 2024, Zilliant established Customer Advisory Boards in both North America and Europe to deepen market insights and customer collaboration. The company strengthened its partner ecosystem through strategic partnerships with Silamir, which provides specialized Price Management and Optimization expertise across Europe, and SoftServe, which delivers data-driven pricing solutions globally.

Zilliant strengthened its relationship with SAP and received Spotlight status after growing its SAP business by over 500%. SAP Spotlight status is a designation for partner solutions that employ digital best practices and exhibit strong customer traffic and engagements.

The company also hosted sold-out MindShare events in North America and Europe, bringing together industry leaders to discuss pricing innovation and strategy. The next MindShare event is April 22-24 in Austin, and the company expects another record-breaking turnout.

About Zilliant

Zilliant helps businesses put pricing at the heart of their business by managing the entire pricing lifecycle. Zilliant’s data science, cloud-native software and passion for customer success deliver the highest ROI, fastest time to value and highest customer satisfaction. Learn more about how Zilliant helps businesses unlock the full power of pricing at zilliant.com.

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