BUSINESS WIRE
In celebration of the iconic “The Bologna song,” Oscar Mayer unites generations and rewards those who sing along
The Iconic Oscar Mayer Bologna Jingle Returns After 50 Years
Bethany Roth
Zeno Group for Oscar Mayer
Bethany.Roth@zenogroup.com
Kate Mitchell
The Kraft Heinz Company
Kate.Mitchell@kraftheinz.com
In 1974, Oscar Mayer aired “The Bologna song” commercial for the first time, capturing the American zeitgeist and teaching people coast to coast how to spell B-O-L-O-G-N-A. Now, 50 years later, Oscar Mayer re-introd
uces the world to the iconic ad, the longest running jingle in advertising history, all while rewarding fans who sing along.
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Oscar Mayer celebrates 50 years of the Bologna Song – the iconic jingle that captured the American zeitgeist. (Graphic: Business Wire)
Complete with the same ‘70s camera quality and original lyrics for fans to sing loud and proud, Oscar Mayer re-aired “The Bologna song” original commercial to millions nationwide during the big Thanksgiving football game last week. To delight those who grew up loving the jingle and those who may have seen it for the first time, Oscar Mayer is commemorating the song’s anniversary with the debut of “Sing To Pay”—giving fans nationwide who correctly sing its lyrics the opportunity to cash in on free groceries, including delicious Oscar Mayer Bologna.
“50 years ago, we introduced the world to ‘The Bologna song,’ as a way to spotlight our delicious deli meats and cement the brand’s legacy and mantra of uniting millions around a love of meat,” said Shelby Max, Brand Manager for Oscar Mayer. “We knew this anniversary was a moment that needed to be celebrated in a big way, both for those who remember and those that are new. By re-airing the original ad and becoming the first brand to accept singing as a form of payment, we want to remind fans everywhere that bologna has a first name – it’s O-S-C-A-R.”
Now through Sunday, Dec. 15, fans can submit an audio recording correctly singing “The Bologna song” lyrics to SingtoPay.com and could receive an Instacart credit to use on Oscar Mayer Bologna and any other groceries, while supplies last. Any and all singing abilities welcome!
The fun doesn’t stop there – fans in select cities nationwide can warm up their vocal cords because the iconic Wienermobile is bringing “Sing to Pay” to fans in real life. Lucky individuals who spot the 27-foot hot dog on wheels now through Sunday, Dec. 15 can sing “The Bologna song” lyrics to the vehicle’s Hotdoggers and if correct, receive free Oscar Mayer Bologna.
To learn more about the history of “The Bologna song” and all about “Sing to Pay,” visit SingtoPay.com and follow @OscarMayer on Instagram and TikTok.
ABOUT THE KRAFT HEINZ COMPANY
We are driving transformation at The Kraft Heinz Company (Nasdaq: KHC), inspired by our Purpose, Let’s Make Life Delicious. Consumers are at the center of everything we do. With 2023 net sales of approximately $27 billion, we are committed to growing our iconic and emerging food and beverage brands on a global scale. We leverage our scale and agility to unleash the full power of Kraft Heinz across a portfolio of eight consumer-driven product platforms. As global citizens, we’re dedicated to making a sustainable, ethical impact while helping feed the world in healthy, responsible ways. Learn more about our journey by visiting www.kraftheinzcompany.com or following us on LinkedIn.
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