Snowplow Names Todd Boes as Chief Product Officer and Larry Simmons as Senior Vice President of Technical Services

The appointments expand the executive team amid enterprise customer growth

Snowplow Names Todd Boes as Chief Product Officer and Larry Simmons as Senior Vice President of Technical Services

Michele Szabocsik, VP of Marketing, Snowplow, michele.szabocsik@snowplowanalytics.com

Snowplow, the global leader in customer data infrastructure (CDI), today announced the appointment of two senior executives based at its Boston headquarters to accelerate AI product innovation and enhance technical services for the company’s growing enterprise customer base.

“We’re thrilled to welcome Todd Boes and Larry Simmons to Snowplow’s leadership team,” said Alex Dean, CEO of Snowplow. “Todd’s extensive expertise in adtech, martech, and data platforms will bolster product innovation that unlocks exponential business value for our customers, while Larry’s deep knowledge of AI and cloud technology strengthens our ability to deliver world-class technical services to customers who are integrating Snowplow into their strategic AI roadmap.”

As Chief Product Officer, Boes brings over 30 years of experience as a strategic product leader in data technology companies, including Genscape, Swirl Networks, Yahoo, and Sybase. With a distinguished career that spans adtech, martech, and IoT, Boes has played a pivotal role in shaping the enterprise software landscape, driving innovation in category-leading companies, and contributing to the formation of the streaming video and advertising industries. His visionary leadership, underscored by eight awarded software patents, will mark the next chapter in innovative product offerings from Snowplow.

“I’m excited to join Snowplow and contribute to its mission of empowering organizations to harness the full potential of their customer behavioral data,” said Boes, “I look forward to expanding our product capabilities to deepen our customers’ competitive advantage in the age of AI.”

As Senior Vice President of Technical Services, Simmons will lead a global team dedicated to delivering a world-class experience to Snowplow customers while fostering a culture of technical expertise and customer centricity. With an extensive technical background in AI, PaaS, SaaS, digital transformation, and web infrastructure at companies such as the Broad Institute of MIT & Harvard, HqO, Tamr, and Acquia, Simmons has a strong reputation for developing high-performing technical teams and managing global customer relationships.

“I’m eager to further strengthen our market-leading technical services teams at Snowplow,” said Larry. “My focus from the outset will be on fostering a customer-centric culture that empowers our customers to achieve their goals through innovative solutions that drive value for their business.”

About Snowplow: Snowplow, the global leader in customer data infrastructure (CDI), enables every organization to own and unlock the value of its customer behavioral data to fuel AI-driven analytics and real-time experiences. Companies like Burberry, Strava, Auto Trader, and DPG Media use Snowplow to collect, manage, and operationalize real-time, structured and unstructured behavioral data governed in their own cloud data platform. Thousands of companies worldwide rely on Snowplow to generate AI-ready data to uncover deeper customer journey insights, predict customer behaviors, personalize customer experiences, and detect fraud. Learn more at www.snowplow.io.

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