Iterable Debuts Winter Product Release with AI Tools to Optimize Frequency, Loyalty, and Campaign Performance

Top Brands like Ooni Pizza Ovens and Travelex see immediate results with Iterable’s AI Release

Iterable Debuts Winter Product Release with AI Tools to Optimize Frequency, Loyalty, and Campaign Performance

Lauren Kopulsky
Director of Communications
press@iterable.com

Iterable, the AI-powered customer communication platform, today unveiled its Winter Product Release—featuring innovative AI capabilities that empower marketers to forge deeper customer connections and unlock new opportunities for growth in today’s ever-evolving, highly competitive landscape. Leading global brands like Ooni Pizza Ovens and Travelex are already seeing powerful results from these innovations, which include: AI-powered Frequency Optimization to fine-tune message cadence, AI-powered Brand Affinity Insights for intelligent customer insights, and Journey Performance Recommendations to optimize performance and efficiency across journeys.

With these new AI capabilities, marketers can deliver highly personalized, precise experiences that foster loyalty and boost revenue—positioning their brands to start the new year with agility and a competitive edge.

"Ooni’s growth has been incredible, and our marketing team quickly realized that to keep up with that momentum and stay ahead of the competition, we couldn’t keep doing things the old way,” said Angie Pilkington, Senior Lifecycle Marketing Manager at Ooni, the creator and leader of the home pizza oven market. “We needed a smarter, faster approach to marketing, and Iterable’s platform and AI capabilities gave us exactly what we needed to shake things up! Now, we can deliver the right message to the right person at the right time, at scale. Our customer journeys have evolved from basic and static to dynamic and personalized for each person. As a result, we’ve doubled our automated opportunities, greatly improved our customer experience, and saved our team more time than we ever imagined!"

Boosting Engagement with Iterable’s AI Frequency Optimization

In today's crowded digital landscape, many consumers feel bombarded by brand communications. Industry research shows that 59% of customers unsubscribe simply because they receive too many messages. For marketers, this creates a delicate balancing act: maintaining meaningful connections with customers without overwhelming them.

Iterable’s Frequency Optimization was designed to address this exact challenge. This AI-powered tool dynamically adjusts message frequency for each individual user, ensuring timely delivery without overwhelming audiences. Marketers can set ideal frequency caps across channels like email, push, and SMS while retaining the flexibility to override these settings for specific campaigns when needed.

Frequency Optimization applies exclusively to marketing messages, ensuring that critical transactional communications, such as shipping updates or password resets, are delivered without delay.

Ooni’s marketing team is already seeing the impact of Frequency Optimization in action:

“Building lasting connections with our customers is critical for our business — it drives loyalty and boosts sales,” said Angie Pilkington, Senior Marketing Manager at Ooni. “Iterable’s Frequency Optimization has been a game-changer for us, helping us deliver the right message at the right time without overwhelming our audience. By leveraging AI to fine-tune our messaging frequency, we’ve seen stronger engagement, fewer unsubscribes, and more meaningful, long-term interactions with our customers throughout the year.”

Strengthening Customer Loyalty with Brand Affinity Insights

Customer loyalty has never been more critical to business success, with 25% of CMOs naming it a top growth priority for 2025. Yet many marketers struggle to measure how their campaigns influence customer sentiment and behavior over time, making it difficult to take targeted action to retain and grow their audiences.

Iterable’s AI-powered Brand Affinity Insights redefines how marketers understand and nurture loyalty. This cutting-edge innovation offers a dynamic view of customer sentiment, enabling marketers to pinpoint the drivers of both loyalty and disengagement. Built on Iterable’s powerful Brand Affinity™, this new capability delivers actionable insights by analyzing the impact of campaigns on audience sentiment and long-term loyalty.

With Brand Affinity Insights, marketers gain unprecedented visibility into their customer relationships. Teams can track loyalty trends across campaigns and customer segments, identify which messaging strategies foster deeper engagement, and take proactive steps to reduce churn—ensuring every interaction strengthens customer connections. The tool moves beyond traditional engagement metrics to provide a true understanding of relationship health, helping marketers build and maintain lasting customer loyalty at scale.

Leading brands like Travelex are already leveraging Brand Affinity Insights to transform their customer relationships:

“As a valued partner, Brand Affinity Insights is helping Travelex truly understand how our content campaigns are truly engaging—and re-engaging—our customers in positive ways,” said Chris Frost, Senior Product Manager at Travelex, the UK-based foreign exchange company.

Unlocking Effortless Optimization with Journey Performance Recommendations

Today’s customers demand seamless, personalized experiences from the brands they do business with—81% consider personalization a critical factor in their purchasing decisions. This expectation makes flawless campaign execution essential for success for marketing teams.

With Journey Performance Recommendations, Iterable turns the complexity of campaign execution into a competitive advantage. Now, marketers can create more efficient customer journeys with superior performance and faster processing speeds without technical complexity, while customers receive perfectly timed, personalized messages that feel natural and relevant.

This powerful new capability automatically analyzes journey configurations to identify potential bottlenecks and optimization opportunities, providing specific recommendations that marketers can implement with a single click. By transforming complex technical optimizations into simple, actionable fixes, this tool ensures messages reach customers without delay while reducing the time marketing teams spend on performance tuning.

With Journey Performance Recommendations, marketing teams gain unprecedented control over campaign performance. They can proactively prevent delivery delays, optimize processing speeds across their entire journey portfolio, and ensure every message reaches its audience at the perfect moment—all without diving into technical configurations.

"We understand that marketers today need more than just technology and tools — they need smarter, more innovative solutions that will amplify their expertise and empower them to unlock new opportunities for growth, scale, and meaningful customer connections," said Andrew Boni, CEO and co-founder of Iterable. "With our Winter Release, we’re delivering AI-powered innovations purpose-built for the modern, agile marketer—intuitive, impactful tools that drive immediate results and long-term success. From optimizing message frequency to uncovering deeper customer insights, these advancements augment marketers' capabilities, empowering them to craft truly personalized experiences at scale. This isn’t just about adding more tools —it’s about redefining what’s possible with Iterable AI, transforming how marketing teams operate, connect, and achieve in an ever-changing world."

Explore what's new at Iterable—discover our latest innovations or request a demo today.

About Iterable

Iterable is the AI-powered customer communication platform that helps organizations like Redfin, Priceline, Calm, and Box to activate customers with joyful interactions at scale. With Iterable, organizations drive high growth with individualized, harmonized and dynamic communications that engage customers throughout the entire lifecycle at the right time. Learn more at www.iterable.com

View source version on businesswire.com: https://www.businesswire.com/news/home/20241217806240/en/

Iterable just launched its Winter Product Release, packed with AI-powered innovations: Frequency Optimization, Brand Affinity Insights, and Journey Performance Recommendations. Leading brands like Ooni and Travelex are seeing powerful results!