BUSINESS WIRE
Half of all Americans will be hit by snowy weather this season, making outdoor workers and families struggle with wet boots and gloves, but now there is a solution.
Hedgehog and Lowe’s Launch a New Dryer for the 50% of Americans with Snow this Winter
Alyssa Bourne-Peters
hello@alyssbppr.com
Hedgehog Dryer, which developed the fastest shoe and glove dryers on the market, has launched i
n the United States with Lowe’s, as one of its “Into the Blue” partners. With success in the Scandinavian market and with four prestigious design awards, Hedgehog is the next-generation solution for drying shoes, boots, gloves, and outdoor gear.
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Hedgehog Dryer - Buddy Black Ionic i3 (Photo: Business Wire)
Hedgehog Dryer features specialized fan technology, adjustable heat, and an odor remover, all while remaining energy-efficient. The dryer series is ideal for anyone who works hard or plays hard outdoors.
Dries in minutes: Patented turbo technology dries most items in 15 minutes, so construction workers get dry boots during lunch and parents can dry kids’ gear before school.
Removes odor: 16% of Americans have chronically smelly feet. Hedgehog’s ionic technology breaks down odor to make footwear smell fresh.
Sleek Scandinavian design: Hedgehog has won multiple product design awards, including the Red Dot Award, iF Design Award, MUSE Design Award, and NY Product Design Award.
Extra features: Hedgehog has adjustable heat for sensitive materials like leather, quiet mode for open spaces, and tornado mode for quick drying. It can be extended with adapters for extra capacity.
Under the hood: Together with world-leading engineers of hydropower station turbines, Hedgehog developed a fan with high-power airflow. With a BLDC engine and a fire-resistant ceramic heating element, drying time is several times faster than similar dryers.
With unique technology, design, and features, Hedgehog was selected to take part in the 2022 “Into the Blue: Lowe's Product Pitch Event,” the home improvement retailer's largest live product sourcing event. Hedgehog Dryer won a spot as one of the 170 new vendors Lowe's is partnering with to help expand their business.
“I am thrilled about the launch of Hedgehog Dryer in Lowe's, one of the most reputable names in the retail industry. This is a significant milestone for Hedgehog as we make our high-performance drying solutions accessible to customers,” says Hedgehog founder, Bjørn Holte.
This season, Lowe’s customers can find Hedgehog Dryer at participating “winter” store locations nationwide. Hedgehog “Buddy” is the featured product: an all-in-one drying solution for shoes, boots, gloves, and gear.
About Hedgehog Dryer
Founded in 2019 by a widowed father, Bjørn Holte, grappling with the challenges of drying his kids’ winter gear, Hedgehog Dryer is the fastest shoe and glove dryer on the market. Originating in the heart of Norway, this award-winning innovation blends Scandinavian design with cutting-edge technology. The company has developed dryers for families, workers, athletes, and outdoor enthusiasts who encounter wet, smelly gear. Hedgehog is available in the US and offers a high-powered remedy to the universal struggle of wet shoes and gear. Learn more about Hedgehog and the convenience it brings to your home at us.HedgehogDryer.com/press.
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