Genestra Launches Second Annual Gut Check Awareness Campaign

Empowering you to ‘Go With Your Gut’

Genestra Launches Second Annual Gut Check Awareness Campaign

Media

Meagan Fett, Account Manager
Elevator PR
meagan@elevatorinc.com
514-243-5472

Marissa Themeles, Account Manager
Elevator PR
marissa@elevatorinc.com
416-258-7595

In a world of health fads, quick fixes, and information overload, Genestra Brands®, One of Canada’s trusted sources of professional-grade nutritional supplements and a leader in the probiotics category, is thrilled to announce the launch of its s

econd annual Gut Check campaign. The comprehensive six-episode series is designed to educate and empower Canadians about the vital role of gut health in overall wellness. In partnership with two renowned healthcare practitioners, Bisleen Attli, Naturopathic Doctor, Clinical Director, and TEDx Speaker, and Carley Nadine McConkey, Holistic Nutritionist, this series aims to dispel the myths and complexities surrounding gut health, offering reliable and scientifically-backed information.

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Recognizing the importance of understanding the complex functions of the gut, Gut Check explores topics such as digestion, immunity, brain health, and weight management—showcasing how a healthy gut is integral to overall well-being, offering reliable, scientific insights to empower Canadians to learn about the benefits of probiotics and make informed decisions.

“We essentially have a universe inside of us,” says McConkey. “We have more bacteria in our gut than there are stars in the sky. Understanding how these microorganisms influence everything from metabolism to mental health is essential to living a healthier life.”

Key Insights

The Gut Check series reinforces that the gut is not just about digestion; it’s the epicenter of your health. Key findings include:

• Our gut and our brain are more connected than we might think
  • The gut-brain axis is consistently sending signals between the gut and the brain
  • Emerging research suggests that the gut microbiome may influence cognitive functions like memory and learning
• If your gut isn’t “happy”, it impacts our mood
  • 90-95% of our serotonin - our “happy hormone” - is actually made in our gut
• A healthy gut helps support a strong immune system
  • A healthy gut lining supports nutrient absorption and protects against pathogens
• HMF Probiotics are formulated with human strains, offering a targeted approach to support gut health
  • HMF Probiotics contain human strains that are naturally adapted to the human gut, providing scientifically supported benefits for gut health

“Gut health affects everything in our body and essentially serves as the hub. From our immune system to our brain health, it’s also the primary place where our nutrients are absorbed,” explains Attli. “If you are not taking your gut health seriously, this is your sign to start.”

Meet the HMF Probiotic Line

Genestra, a leader in the probiotic industry, has been doctor-recommended for over twenty-five years. HMF Probiotics include strains that are supported by clinical research for safety and effectiveness in promoting gut health. Made of Human MicroFlora (HMF) probiotics, these products are designed to be easily adaptable to the human gut. The HMF line offers over thirty different products, catering to specific needs and ensuring there is a solution for everyone. Best-selling probiotics include: HMF Intensive, HMF Forte, HMF Women’s Daily, HMF Metabolic, HMF Travel, HMF IBS Relief, HMF Immune, HMF Fit For School, HMF Child + Multi, HMF Maternity, and many more.

The gut is not just about digestion; it’s the epicenter of your health. It regulates vital functions like metabolism, synthesizes vitamins, and supports immune function. Most importantly, it’s intricately connected to your brain through the gut-brain axis, influencing your mood, energy levels, and overall mental well-being. Genestra’s HMF probiotic line incorporates safe and effective strains reflecting the latest evidence-based research from human trials.

Empowering Canadians with Knowledge

Through the Gut Check series, Genestra Brands® provides viewers with access to educational resources and expert advice, encouraging them to listen to their bodies and embrace a lifestyle that supports long-term gut health. The series aims to debunk common misconceptions, such as the notion that eliminating gluten is always beneficial or that gut health only impacts digestion. In fact, inflammation in the gut can contribute to chronic conditions such as heart disease, diabetes, and arthritis, while poor gut health can even manifest in skin problems and mental health issues.Genestra Brands® products are sold directly through healthcare practitioners or authorized retail and eCommerce partners. Consumers can shop the HMF Probiotic Line here, and watch the video series here.

As with any supplement, it is important to consult a healthcare professional to ensure probiotics are suitable for your health needs.

About Genestra Brands® (https://www.genestra.ca/en):

For over 30 years Genestra Brands® has supported individualized treatment plans with 350+ professional-grade products in a variety of formats, proven safe, effective, and reliable.

Genestra values the importance of well-sourced ingredients and careful formulation, consciously ensuring their products are backed by clinical or traditional evidence. They care about their customers and believe in the production of targeted products that make a positive difference in the health of those who choose them. Genestra Brands® is headquartered in Richmond Hill, ON, Canada. For additional information, please visit https://www.genestra.ca/en.

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