BUSINESS WIRE
Estée Lauder Announces U.S. Amazon Premium Beauty Store Debut
Press:
Investors: Rainey Mancini
rmancini@estee.com
The Estée Lauder Companies Media: Jill Marvin
jimarvin@estee.com
Estée Lauder: Tara Connaughton
tconnaug@estee.com
Estée Lauder, the flagship brand of The Estée Lauder Companies Inc., announces its official launch in the U.S. Amazon Premium Beauty store, bringing its high-performance skincare and makeup and legendary fragrances to Amazon shoppers across the country. Amazon customers can start shopping now at amazon.com/esteelauder. The brand is also debuting a Virtual Foundation Tool, exclusive to Amazon, at amazon.com/findyourdoublewear. This tool allows Amazon customers to compare multiple shades of Estée Lauder foundation virtually, find their shade, and add it right to their Amazon shopping cart. When shopping Estée Lauder in the Amazon Premium Beauty store, Prime members enjoy fast, free shipping on every order.
“The launch of Estée Lauder in Amazon Premium Beauty marks a huge milestone for our brand as we bring our high-performance products and advanced skincare science to Amazon customers in the U.S.,” said Justin Boxford, Global Brand President, Estée Lauder. “We are excited to introduce our night science expertise, skin tone authority and iconic fragrances to Amazon’s highly engaged, multi-generational beauty community, providing them with an elevated, high-touch experience to discover our best-in-class hero products.”
From its new storefront, Amazon customers will be able to discover, learn about and shop a wide range of best-selling and trending Estée Lauder products including its beloved #1 foundation in the U.S.*, Double Wear Stay-in-Place Makeup, which will launch with a Virtual Foundation Tool. This foundation shade finder tool is designed to guide Amazon customers to their preferred Double Wear shade from a range of over fifty-five options, reinforcing the brand’s shade authority. In the Estée Lauder Amazon Premium Beauty store, customers can find other brand favorites like the iconic Advanced Night Repair Serum, Beautiful Magnolia Eau de Parfum, Bronze Goddess Eau Fraîche, Pure Color Lipstick, and more. This season, Estée Lauder makeup and fragrance gift sets, including the Fragrance Treasures Gift Set, are also featured in Amazon’s 2024 Holiday Beauty Haul, which is running now through November 3.
“Throughout 2024 we have been working with The Estée Lauder Companies to launch several of their unique and cherished beauty brands in Amazon Premium Beauty, with the launch of Estée Lauder’s flagship brand today as a particularly significant milestone in that journey,” said Melis del Rey, General Manager, Beauty, Baby, and Beauty Technology, Amazon U.S. Stores. “Amazon Premium Beauty brand stores allow brands to share what makes them special. We worked with Estée Lauder to build an innovative Beauty shopping experience that reflects the brand’s storied sophistication and telegraphs the magic that has made their products so prized by customers since 1946.”
To amplify its brand presence and product discovery in Amazon Premium Beauty, Estée Lauder will launch an extension of its successful female-centered sports marketing campaign - Game Day, Your Way - on Prime Video. Inspired by the millions of passionate female football fans across the country, the campaign will highlight the “Beauty of Performance,” connecting the impact of women in football and the powerful benefits of the brand’s Double Wear Stay-In-Place Makeup. The ad will air throughout fall 2024.
"We’re tapping into the cultural zeitgeist when it comes to female sports fandom and we are thrilled to marry our Game Day, Your Way sports marketing initiative with the launch of our U.S. Amazon Premium Beauty store,” said Fiona Sainty, Senior Vice President / General Manager, Estée Lauder & AERIN Beauty North America. “By advertising on Prime Video, we know that female fans and beauty lovers will be excited to see themselves represented on the screen between plays with their favorite teams. Beyond this, we are collapsing the consumer journey by leveraging Prime Video to reach Amazon customers with our new storefront. It’s a win-win.”
Follow @esteelauder and @amazonbeauty on social and shop the Estée Lauder Amazon Premium Beauty store at amazon.com/esteelauder.
ABOUT ESTÉE LAUDER
Estée Lauder is the flagship brand of The Estée Lauder Companies Inc. Founded by Estée Lauder, one of the world’s first female entrepreneurs, the brand today continues her legacy of creating the most innovative, sophisticated, high-performance skin care and makeup products and iconic fragrances — all infused with a deep understanding of women’s needs and desires. Today Estée Lauder engages with women in over 150 countries and territories around the world and at a variety of touch points, in stores and online. And each of these relationships consistently reflects Estée’s powerful and authentic point of view. Follow @esteelauder on Instagram, Facebook, TikTok and YouTube.
ABOUT THE ESTÉE LAUDER COMPANIES
The Estée Lauder Companies Inc. is one of the world’s leading manufacturers, marketers, and sellers of quality skin care, makeup, fragrance, and hair care products, and is a steward of luxury and prestige brands globally. The company’s products are sold in approximately 150 countries and territories under brand names including: Estée Lauder, Aramis, Clinique, Lab Series, Origins, M·A·C, La Mer, Bobbi Brown Cosmetics, Aveda, Jo Malone London, Bumble and bumble, Darphin Paris, TOM FORD, Smashbox, AERIN Beauty, Le Labo, Editions de Parfums Frédéric Malle, GLAMGLOW, KILIAN PARIS, Too Faced, Dr.Jart+, the DECIEM family of brands, including The Ordinary and NIOD, and BALMAIN Beauty.
*Circana/U.S. Prestige Beauty Total Measured Market, Makeup Product Unit Sales, 12 Months Ending August 2024.
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