BUSINESS WIRE
Delicious New Collaboration Brings the Flavors of Hollywood to the Frozen Aisle at Sprouts and Select Albertsons, Vons, and Pavillion Stores
Craig’s Vegan and Tinx Launch New Limited Edition Pints Inspired by Her Celebrity-Favorite Dessert: The Tinx Sundae
Melissa Kanter
Rachel Kay Public Relations,
A FINN Partners Company
(201) 213-3239
melissa.kanter@finnpartners.com
Craig’s Vegan, maker of deliciously indulgent ice cream classics with a modern plant-based spin, today announced it has joined forces with social sensation Christina "Tinx" Najjar to launch a new limited edition flavor, The Tinx Sundae. This delicious collaboration was inspired by the famous Tinx Hot Girl Sundae, a custom dessert featured on the menu of celebrity hotspot Craig’s Restaurant, created by Tinx herself. Now, Tinx and Craig’s Vegan are bringing this signature West Hollywood treat to dessert lovers across the country, no reservations needed! The Tinx Sundae pints are now available at Sprouts stores nationwide, all Albertsons, Vons & Pavillions locations in Southern California, and online at craigsvegan.com.
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Craig Susser and Christina "Tinx" Najjar enjoy the latest flavor from Craig's Vegan, The Tinx Sundae. (Photo: Craig's Vegan)
Craig’s Vegan The Tinx Sundae features the brand’s signature creamy cashew-based vanilla ice cream, and is packed with brownies, chocolate swirls, and rainbow sprinkles, just like the Craig’s Restaurant menu staple. Craig’s Restaurant is an elevated American eatery and a Hollywood mainstay frequented by A-list celebrities like the Kardashians, Sofia Richie, Bella Hadid, Justin Bieber, and of course, Tinx.
“Tinx has been a supporter and fan of Craig’s for as long as I can remember and her sundae creation is a menu staple that draws patrons into the restaurant for everything from birthdays to anniversaries, or simply to enjoy a sweet treat,” said Founder and Restaurateur Craig Susser. “Now, we’re excited to bring that little bit of West Hollywood to the rest of the country and have everyone experience Tinx’s viral dessert sensation for themselves.”
For the first time Craig’s Vegan, including the new Tinx Sundae flavor, will be available in the frozen aisle of Sprouts retailers nationwide, as well as Albertsons, Vons, and Safeway stores throughout the SoCal region. Craig’s Vegan offers several chef-crafted, classic flavors with names inspired by its roots in California. All Craig’s Vegan frozen dessert pints are made with a premium cashew base that is 100% vegan, non-GMO, and kosher. The brand uses the freshest, natural ingredients and there are no added preservatives, artificial flavors, colors, or high fructose corn syrup.
Craig’s Vegan boasts several celebrity fans, including Hailey Bieber, and in 2022 launched a co-branded Cold Brew Coffee flavor with Emma Chamberlain’s Chamberlain Coffee. Most recently, Craig’s Vegan collaborated with the Instagram-famous FLOUR SHOP to create a line of vegan ice cream cakes available for a limited time. Craig’s Vegan can also be found on the menus of popular restaurants like Johnny Rockets, Fatburger, and Burger Lounge in iconic classic shakes.
You can order Craig’s Vegan direct to your doorstep by ordering online at www.craigsvegan.com. For more information, please visit www.craigsvegan.com, or follow the brand on Instagram or TikTok.
About Craig’s Vegan
In 2011, Craig Susser opened Craig’s Restaurant in West Hollywood, where he worked with Executive Chef Kursten Kizer to create a vegan, cashew-based ice cream for the menu in 2016. Soon the requests for to-go scoops became too frequent to ignore, and in 2018, the brand launched a pint-sized line of its vegan ice creams. By 2022, Craig’s Vegan partnered with influencers Emma Chamberlain and Tinx to create two iconic collaborations. The brand now offers seven delicious flavors, including Melrose Mint Chip, Kursten’s PB Krunch, Cold Brew Coffee made with Chamberlain Coffee, Killa’ Vanilla, Perfectly Chocolate, Sunset & Strawberry, and Tinx Sundae. Craig’s Vegan can be found at grocery stores, as well as online, direct to your doorstep from the website. For more information, visit www.craigsvegan.com.
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