BUSINESS WIRE
Releasing May 2025, in collaboration with Lavette Books
Caroline A. Wanga’s
I’m Highly Percent Sure
#PathToPurpose #Target #ESSENCE #DemocratizeAuthenticity #EssenceVentures
Amistad to Publish the Inspiring Memoir of a Visionary Who Redefined Corporate and Personal Success
Paul Olsewski
Email: paul.olsewski@harpercollins.com
In I’m Highly Percent Sure, Caroline A. Wanga, Co-Founder of WangaWoman LLC, and current President & CEO of Essence Ventures, authentically offers witty and transparent insight into the battle
between her intuition and inner saboteur with “instigational” inspiration on finding and sharing purpose. (Amistad/in Collaboration with Lavette Books, ISBN: 9780063360389, On Sale: May 6, 2025)
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Like the creative intent and inspiration of her book’s aesthetic, she expects you to FEEL what her experiences reflect within you instead of THINK about what you will get from the book. Her humanness will provide depressurized permission to believe in a future for yourself that others may not be able to see.
Key themes in her journey include:
Heritage As Anchor:
Wanga’s strong foundation starts with her Kenyan origin story and meanders through the realities of becoming a mom before becoming a legal adult while people renegotiated her potential without her permission.
Inspiration As Instigation:
While many observe her life story as a beat-the-odds journey, Caroline invites your curiosity to her co-existence with intuition, which at times may have had the presence of foresight, but often times went without.
Purpose As Propellant:
Her proprietary “Architecture of Authenticity” and “5-Fails-A-Day” frameworks will offer a glimpse into teaching tools she developed to help others find their purpose.
Authenticity As Advantage:
As she did in the non-profit and retail sectors, at the helm of Essence Ventures Wanga continues to transform media by driving a global Black economic engine through a portfolio of powerful brands that define culture, pursue equity, and amplify celebration.
In the spirit of Caroline’s most popular saying, her writings will define what she means when she says, “Who You Are Is Who You Are. If You Cannot Be Who You Are, Where You Are, You Change Where You Are, Not Who You Are.” The freedom within her frameworks allows you to customize applications to your needs.
About the Author
Caroline A. Wanga is Co-Founder of WangaWoman LLC and currently President & CEO of Essence Ventures overseeing brands like ESSENCE, Afropunk, Essence Studios, and BeautyCon aimed at fostering a thriving global Black economic ecosystem. Prior to EV, she had a 15-year career at the Target Corporation, where she ascended from intern to Target’s Chief Diversity, Inclusion and Culture Officer. She co-founded WangaWoman LLC in 2020 whose mission is to “Democratize Authenticity.”
Book Details
Title: I’m Highly Percent Sure
Author: Caroline A. Wanga
Publisher: Amistad in collaboration with Lavette Books
Format: Hardcover
Page Count: 192
Price: $24.99
ISBN: 9780063360389
Publication Date: May 6, 2025
View source version on businesswire.com: https://www.businesswire.com/news/home/20241122828116/en/